Redken Symposium on Tour

Brief

The Redken Symposium on Tour brought two days of education, insight and expertise to the beauty industry. Hosted at the Uber Eats Music Hall in Berlin, the event featured inspirational hair shows and exceptional entertainment, with full technical production provided by the Encore team. The client, Wolf & White, was thrilled with the outcome, particularly our innovative lighting design.

Solutions

Due to the geographical distance, we prioritised clear and consistent communication throughout the project. The assigned Encore team was dedicated, familiar with the client’s expectations, and showcased an excellent level of coordination. Our rigorous attention to detail in the planning and execution stages was critical to ensuring a smooth run during the Symposium. 

The production focus was on the innovative use of lighting. We designed and programmed lighting for eight performance pieces, creating a captivating atmosphere for all attendees. This approach not only enhanced the visual appeal of the event but also aligned perfectly with the client’s creative direction. The success of the Redken Symposium on Tour in Berlin is a testament to our expertise and dedication to delivering exceptional service. We are excited to continue the journey and support the Redken Symposium on Tour in Nashville, Tennessee.