Wella TrendVision 2024

The Wella TrendVision Awards 2024 brought together the best in the hair industry for a night of creative celebration, cutting-edge showcases, and unforgettable performances. Hosted in the iconic Old Billingsgate, the event featured a bold new stage layout and a technical production that redefined the venue’s possibilities. The result was an evening that celebrated not just the best in hair artistry but also the innovation and collaboration behind the scenes.

The Idea

Wolf & White approached Encore with a vision: to transform Old Billingsgate into a unique experience that showcased Wella’s TrendVision Awards like never before. Breaking away from traditional setups, the team positioned the stage in front of the balcony instead of the usual far-end wall, utilising the balcony as a presentation platform. This unconventional layout required meticulous planning and seamless execution to ensure it elevated the guest experience while meeting the high-quality standards expected by the client.

Encore’s role was clear: deliver a flawless technical production, from staging to lighting, sound, and video, all while adhering to the creative design outlined by Wolf & White.

The Reality

Executing Wolf & White’s innovative design required tight coordination and expert problem-solving, particularly given Old Billingsgate’s challenging load-in and load-out conditions. Encore’s team worked closely with Wolf & White to align on every detail, ensuring that their vision was realized within budget and to the highest standards.

Key technical highlights included:

The event’s stage and scenic design featured 50 stage decks and 70 stage flats, forming a unique and visually striking foundation. Lighting was brought to life with 80 moving lights, creating dynamic effects that enhanced the showcases. Audio coverage was evenly distributed with 20 point source speakers, ensuring every guest experienced clear and immersive sound. Meanwhile, 216 LED panels delivered stunning visuals, capturing the creativity and energy of the evening.

Despite the logistical complexities, the Encore team executed the build and breakdown efficiently, ensuring the event was delivered seamlessly and on time.

The creative partnership between Wolf & White and Encore resulted in an event that exceeded expectations. The innovative stage layout, combined with exceptional technical production, offered guests a truly unique experience. Feedback highlighted the high-quality finish and attention to detail, with the event standing out as a showcase of what can be achieved through collaboration and innovation.