Xerocon

Brief

Xerocon London, acclaimed as the premier conference for cloud accounting leaders, returned to ExCel London. With over 3,500 attendees, including accountants, bookkeepers, ecosystem partners, and industry leaders, the event provided insights and updates from Xero, the leading cloud-based accounting software company. We were selected by agency Taylor Bennett Partners to handle the complete technical design and production for the event.  

Solutions

We handled all technical aspects of the main conference, including plenary sessions, break-out sessions, and the evening party. 

The keynote theatre featured a massive 44-meter-wide screen made of 413 panels of ROE CB5 LED. Custom circular LED discs added visual appeal between sections. Lighting designer Russell Grubiak created a stunning design to complement the on-screen content and the Xero brand. 

In the keynote theatre, sound was evenly distributed using a high-quality system with ArrayProcessing technology, ensuring everyone had an excellent audio experience. To attract attendees to the Xero booth in the exhibition space, we installed eight 14m x 1m lightboxes and custom-made lightshades for a striking display. The exhibition also included a village green with themed activities like cricket, complemented by a large projection on the back wall. 

The festival-themed Xerocon party closed the first day, featuring great food, music, and activities. We provided dynamic lighting to set the party mood and ensured top-quality audio for entertainment throughout the evening.